When you’re faced with a challenging business decision, it can be difficult to know where to turn for guidance. One of the best guiding forces a leader can follow is their company’s values.

Values-based decision-making ensures that everyone in the organization understands why a choice was made, and how it reflects the overall mission of the company. To help you follow this practice, we asked members of Forbes Coaches Council how leaders can incorporate values-based decision making into their company. Their best responses are below.

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